Kendrick Lamar’s fourth album and third major release album, was expected April 7th after Kendrick Lamar rapped these lines on The Heart Part 4: Y'all got ‘til April the 7th to get y'all shit together. This album is Kendrick’s first since 2015’s To Pimp A Butterfly. Black Hippy member, Top Dawg Entertainment labelmate and close friend with Lamar, Ab-Soul discussed Lamar’s purpose on DAMN. in an interview with Montreality. He’s been Kendrick Lamar for a while, and Kendrick Lamar is the good kid, he’s the more introspective kid. I think he was trying to get back to K-Dot, get back to his roots, sag his pants, really roll through the hood for this album. On March 30, 2017, the first single from DAMN. was released, titled HUMBLE.
sees the rapper make a 180 degree turn from the sprawling jazz/funk/hip-hop odyssey of TPAB to deliver 14 taut, tough and wise cutting-edge examples of what’s possible in hip-hop today.
Damn (stylized as DAMN. is the fourth studio album by American rapper Kendrick Lamar. It was released on April 14, 2017, by Aftermath Entertainment, Interscope Records and Top Dawg Entertainment.
Kendrick Lamar has proven he’s a master storyteller, but he’s been saving his best plot twist this whole time, waiting until he was ready, or able, to pull it off. Storytelling has been Lamar’s greatest skill and most primary mission, to put into (lots of) words what it's like to grow up as he did-to articulate, in human terms, the intimate specifics of daily self-defense from your surroundings. Somehow, he’s gotten better. The raps on his fourth studio album DAMN. jab mercilessly like a sewing machine
Kendrick Lamar has already taken hip-hop to the outer galaxies of style, sound and resonance. Protesters in Chicago, Cleveland, Oakland and New York took to the streets singing his 2015 single Alright like it was the new We Shall Overcome. His last album, To Pimp a Butterfly, will likely go down as the defining reflection of the America that spawned in the same way Pablo Picasso’s Guernica stands as the defining reflection of the Spanish Civil War. But two years later, the perils of fame and the exhaustion of fighting for social justice seem to weigh on Lamar. If To Pimp a Butterfly was the best rap album in 2015, Damn. is the platonic ideal of the best rap album of 1995, a dazzling display of showy rhyme skills, g political screeds, self-examination and bass-crazy-kicking. Kendrick has many talents – pop star, avant-garde poet, lyrical gymnast, storyteller.
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Kendrick Lamar actually does. There’s the sense his ambitions on DAMN. Kendrick Lamar rose to the top with his last album, and on ‘DAMN. he tries to rediscover himself while on this new perch, with spectacular results.